What to do in Tulum, Mexico? Look, this question brings back incredible memories – and some disappointments too, to be quite honest with you.
I lived in the Riviera Maya for years and saw Tulum completely transform.
I've already met the hippie village of cabins for R$50 a day and I also witnessed the gentrification that turned the destination into one of the most expensive places in Mexico. And you know what?
Tulum is still worth visiting in 2026, but only if you know what to expect and how to avoid the pitfalls.
In this guide, I'll tell you everything: the wonders that remain intact (crystalline cenotes and seaside ruins), the problems that no one tells you about (absurdly expensive taxis, privatized beaches, sargassum) and the recent changes that are improving the situation.
Get ready for a frank conversation about Tulum. I'm not going to romanticize anything – I'm going to show you the reality of 2025/26.
Want to get straight to the point and research the best hotels in Tulum? Check out this quick selection I've put together to make your life easier.
Hotels in Tulum rated Fantastic or Exceptional
5 Star Hotels in Tulum
4 Star Hotels in Tulum
3 Star Hotels in Tulum
Beachfront Hotels in Tulum
Apartments in Tulum
Accommodations in Tulum Center
Do you want to do the tours on your own and Book in 12 installments without paying IOF? Take a look at this list of 5 activities best rated and recommended by Brazilians who travel to Cancun and Riviera Maya.
Transfers in Playa del Carmen
Isla Mujeres Catamaran Tour
Chichen Itza and Chichi Kan Cenote Tour
Ferry to Cozumel
Xcaret Park Entrance Ticket
Tulum in 60 Seconds (Summary for Those in a Hurry)
What is Tulum today?
- ✅ Mayan ruins facing the sea + incredible cenotes + paradisiacal beaches
- ❌ It's no longer cheap, it's become gentrified and has structural problems
- ⚠️ Very expensive taxis (R$ 120 for 3 km), privatized beaches, seasonal seaweed
Worth it? Yes, but with planning. Avoid the mistakes that 90% of tourists make.
How long to stay: 3-4 days Best time: November to April (outside of sargassum season) Average cost/day:
- Economic: R$ 300-400
- Comfortable: R$800-1.200
- Luxury: R$ 2.000+
Unmissable: Gran Cenote at Dawn, Tulum Ruins, SFER IK Uh May
Avoid: Taxis, hotel zone without researching in advance, high season
What NOBODY Tells You About Tulum in 2026
The Truth You Need to Know Before You Go
Look, I need to start here because this could save your trip (and your money).
Tulum Has Changed A LOT – And Not Entirely for the Better
When I lived in this area between 2012 and 2015, Tulum was the alternative paradise everyone dreamed of. Beachfront cabanas at fair prices, accessible public beaches, an authentically relaxed vibe, and a small, sparsely populated fishing beach.
What happened? Influencers discovered Tulum. Boutique hotels popped up. Prices multiplied fivefold. And infrastructure problems didn't keep up with the growth.
???? My experience: I returned to Tulum in 2019, 2024, and 2025 and didn't recognize the Hotel Zone. What was authentic became a stagecoach. What was accessible became elitist. But there are still ways to fully enjoy the destination—you just have to know where.
Why Taxis in Tulum Are a Rip-Off (And How to Avoid Them)
This is the error number 1 that tourists commit in Tulum.
The numbers that no one tells you:
- Center to Ruins (3,3 km): MX$ 400-450 (~R$ 120)
- Downtown to Hotel Zone: MX$ 600-800 (~R$ 180-240)
- Center for Gran Cenote (4 km): MX$500 (~R$150)
- Hotel Zone to Playa Paraíso: MX$ 300 (~R$ 90)
To give you an idea: a 5-minute ride costs the same as a full day's car rental.
Why is it so expensive? Taxi cartel. It's that simple. There's no Uber, no meters, and they control the prices. It's one of the few negative aspects that gets worse every year.
The solution:
- Rent a car (R$ 350-400/day with full insurance)
- Rent a bike (MX$ 100/24h = R$ 30)
- Rent a scooter (MX$ 600/24h = R$ 180)
- Use collectives to Playa del Carmen (MX$35 = R$10)
Gold tip: Rent a car at least for the days you're out and about. I rent with RentCars and I easily save R$500+ per trip just by avoiding taxis.
The Problem of “Kidnapped” Beaches (And the Good News for 2025)
Here's a brutal truth: almost all of Tulum's beaches have been privatized by hotels and beach club.
The situation as of October 2025:
- 7 km Hotel Zone almost entirely blocked
- Hotels have fences, security and minimum consumption
- Playa Paraíso was practically the only public one (and it was always crowded)
- Tourists paid MX$500-1.000 (~R$150-300) just to ACCESS the beach
But there is GOOD news: After a 40% drop in tourism by 2025 (due to sargassum and complaints), several hotels have opened access to the beaches. It's still not 100% free, but it's improved a lot. However, You can't even bring coolers, beach chairs or even water. Everything has to be consumed in the hotel restaurants or Beach Clubs (Are you kidding me?!)
Beaches with public access in 2025:
✅ Playa Paraíso – 100% public, paid parking
✅ Las Palmas Beach – Free access in the morning
✅ Santa Fe Beach – Released after community pressure
⚠️ Ziggy Beach – Beach club still requires consumption
⚠️ Ruins Beach – Access only from inside the archaeological site
Resident Hack: Arrive at the beaches before 9 a.m. Many beach clubs only start charging after that time. And always ask "Is there a minimum consumption?" before sitting down.
Sargassum: The Seasonal Problem That Can Ruin Your Trip
This is a subject that frustrates me because many people travel to Tulum without knowing about sargassum.
What is it? Seaweed builds up on the coast of the Riviera Maya, creating a brown carpet in the water and an unpleasant, rotten-egg smell.
When does it happen?
- Worst time: May to August (massive)
- Moderate season: September to October
- Best time: November to April (minimum or zero)
How to monitor in real time: Use the traffic light Red Sargasso on Facebook – they update daily with colors:
- 🟢 Green: Little sargassum
- 🟡 Yellow: Moderate
- 🔴 Red: Lots of sargassum (avoid)
⚠️ Important: If your trip is between May and August, consider the cenotes as plan A and the beaches as a bonus. Or visit protected beaches like Akumal and Yal-Kú Lagoon.
Consulting services for Brazilians with a customized itinerary.
A tip we always reinforce is about creating a personalized itinerary for your trip. There are several places that sell tours and we always do a lot of research before buying. On the last trip, we discovered a sensational agency, which is Brazilian And all tours are available through VIP assistance.
It is worth remembering that the agency does not only sell tours, the service includes specialized advice where tours are tailored to your profile; It is ideal for those who want to create a personalized trip with exclusive itineraries. and constant monitoring (24-hour humanized support in real time) at the destination.
Are ideal for those who want to choose the best tour options, the best suppliers and the best way to get to know a place, This could be for sightseeing trips or even for those who are going to rent a car. (Explorer Advisory Services with Logbook and much more). With them, we make much better use of our time!
You can look up their references: they are the The number 1 travel agency on TripAdvisor in Cancun, They've earned the seal of approval for several consecutive years and are among the best in the world!
Specializing exclusively in Cancun and the surrounding area, They assist you in planning and throughout your trip. From tips on what to visit, which tour is ideal for your profile, even hotel advice, if you haven't yet chosen where to stay. All of this based on the same itinerary, as well as financial planning so you can enjoy your trip without worries and no negative surprises.
First world service
The service is really excellent, personalized, in Portuguese, and they help with everything. They pick you up at the airport (depending on the package purchased) to welcome you, accompany you to the hotel, and are available for any unforeseen circumstances. Whether it's a medical emergency, missing a ride, anything at all, you can call them!
All the tours we took were excellent, with a great structure and everything was trustworthy. It was much better than buying from foreign websites or in Cancun. If you want to live a unique, personalized experience, with support and everything organized without worrying about the details, just access their website. They provide services via video call, which is very personalized! When registering on the website, fill out all the steps until you schedule your appointment. It's quick and I guarantee it will be worth it.
Tulum Hotel Zone: Expectation vs. Reality
This section will save you over R$2.000 on your trip.
What are they selling you? Eco-chic paradise, organic architecture, unique experience.
The reality in 2025:
- Street with heavy traffic of cars, vans and taxis.
- Constant dust (not all of it is paved)
- Frequent power outages
- ABSURD prices: smoothie for R$120, simple dish for R$200+
- Limited access to the sea (as explained above)
Is it worth staying in the Hotel Zone?
✅ Yes, if:
- You have a high budget (R$ 800+ per day)
- Do you want the aesthetic/Instagram experience?
- Staying at an all-inclusive hotel (it's worth it)
- He doesn't care about infrastructure problems.
❌ No, if:
- Looking for the best value for money?
- Prefers a variety of restaurants
- Doesn't want to rely on expensive taxis
- Seek authenticity
My honest recommendation: Stay in Tulum center or in Zama VillageBest value for money, best restaurants, easiest access. Visit the Hotel Zone during the day, but don't stay there (unless it's all-inclusive).
New Tulum Airport – The Most Important Change of 2024
Finally, some 100% positive news!
Before: You needed to land in Cancun and take a 2-3 hour transfer/bus ride. Now: Fly directly to Tulum.
Tulum Felipe Carrillo Puerto International Airport
- Opened: December 2023
- Distance from the center: 25 km (20 minutes)
- Airlines: Copa Airlines, VivaAerobus, Aeroméxico
How it works:
- Copa Airlines: Flight from São Paulo → Panama → Tulum (layover)
- Long live Aerobus: Domestic flights Mexico City → Tulum
- Aeroméxico: Monterrey → Tulum
Worth it? A LOT. It saves time and money on transfers. But compare prices – sometimes Cancun is still worth it because it has more flights and promotions.
Why visit Tulum?
This is a question that many people ask me, if you have been following the Mexico Guide for some time, you know that I lived for a long time in Riviera Maya and that Tulum Mexico has always been one of my favorite destinations.
Even though Tulum has been “Gourmetized” in recent years and the cheap “Eco” hotels have become very expensive “Boutique Resorts”, I still think it is worth visiting and even spending a few nights in Tulum.
The BEST Eras (In Order)
- November – The Perfect Time ⭐⭐⭐⭐⭐
- Ideal climate (25-28°C)
- Zero sargassum
- Average prices (before peak season)
- fewer tourists
- Hotel deals
💡 My recommendation #1: If you can choose ONE time of year, choose November. It's the sweet spot of it all.
- April – Second Best⭐⭐⭐⭐⭐
- Perfect weather
- Sargassum still minimal
- Prices fall (post-Easter)
- Emptyer cenotes
- December – For Those Who Don't Mind Crowds ⭐⭐⭐⭐
- Perfect weather
- No seaweed
- Lively end-of-year parties
- BUT: Very crowded and expensive (30-50% more expensive)
💰 Price Variation by Season
Peak Season (Dec-Mar):
- Hotels: 50-100% more expensive
- Tours: +30%
- Restaurants: Same
Mid-Season (Apr, Nov):
- Hotels: Regular price
- Tours: Regular price
- Best value for money
Low Season (May-Oct):
- Hotels: -40-60% discount
- Tours: -20-30%
BUT: Sargassum and rain
⚠️ Times to AVOID
June-August: The Sargassum Season 🔴
- Massive sargassum (brown carpet on the water)
- Bad smell (rotten egg)
- Beaches frequently closed
- Intense heat (32-35°C)
Only go if:
- Get a REALLY good price (50%+ discount)
- Prioritize cenotes over beaches.
- Don't mind the seaweed.
September-October: Hurricane Season ????
- Real risk of hurricane
- Heavy rains
- Hotels/restaurants closed
- Limited access to the islands
Only go if:
- Have robust travel insurance.
- Date flexibility
- Unbeatable prices
Visits to Mayan communities
Tulum Mexico offers a more authentic and tranquil experience. Here, visitors have the opportunity to immerse themselves in the rich Mayan culture by visiting the impressive seaside ruins dating back centuries and participating in tours that take you to local Mayan communities, allowing direct interaction with the descendants of this ancient people and a deep understanding of their traditions and way of life.
Many local establishments embrace eco-friendly practices, from boutique hotels to restaurants, reflecting the community's commitment to preserving the environment.
Tulum Vs. Cancun
Compared to Cancun, Tulum is definitely the destination for those who want to escape mass tourism and seek a more alternative experience connected to nature.
Is Tulum for everyone?
For travelers looking to save money, downtown Tulum is an excellent option. There, you can find more affordable hostels, guesthouses and hotels, as well as a variety of restaurants and local markets that offer an authentic experience at more affordable prices.
The center is also a strategic point for those who want to explore the surroundings, as many tours and transport depart from this region.
Ready-made itineraries for Tulum
2-Day Itinerary in Tulum (Essential)
Day 1: Ruins + Beach + Cenote
- 8am: Tulum Ruins (arrive early!)
- 10:00 AM: Head down to Playa Paraíso
- 13pm: Lunch in the center (Antojitos La Chiapaneca)
- 15 PM: Gran Cenote
- 19pm: Dinner at La Estrada
- 21 PM: Drinks downtown or relaxing
Day 2: Cenotes + Cobá
Cenote Multum-Ha
- 7am: Quick coffee
- 8am: Cobá (arrive at opening time)
- 12:00 PM: Lunch in Cobá Pueblo
- 14 PM: Cenote along the way (Multum-Ha or Choo-Ha)
- 17 PM: Return to Tulum
- 19pm: Dinner downtown
- 21 PM: Stroll along Tulum Avenue and soak up the local vibe.
3-Day Itinerary in Tulum (Ideal)
SFER IK Tulum
Day 1: [Same as the 2-day itinerary]
Day 2: [Same as the 2-day itinerary]
Day 3: Sian Ka'an + Muyil
- 8am: Muyil Tour + Sian Ka'an
- 14 PM: Return (tour includes snack)
- 16pm: Rest at the hotel/pool
- 18 PM: SFER IK Hotel Zone (the free, fast option)
- 20 PM: Special dinner (Hartwood or Arca)
- 23 PM: Drinks at the beach club
What to do in Tulum for 5 days (Complete)
Playa Paraíso
Day 1: Arrival + Exploring the Center
- Arrival and check-in
- Lunch downtown
- A walk along Tulum Avenue.
- Grocery shopping (water, snacks)
- Casual dining
- Sleeping early (jet lag)
Day 2: Ruins + Beaches
- 8am: Tulum Ruins
- 10:30 AM: Playa Paraíso
- 13pm: Lunch
- 15 PM: Cenote Calavera
- 18 PM: Return to hotel
- 20pm: Dinner at La Estrada
Day 3: Cobá + Cenotes of the Route
- 7am: Departure for Cobá
- 8am: Cobá (arrive at opening time)
- 11am: Cenotes Multum-Ha + Choo-Ha
- 14 PM: Lunch at Cobá Pueblo
- 16pm: Return via cenotes (Cenote Azul)
- 19pm: Dinner downtown
Day 4: Sian Ka'an + SFER IK Uh May
- 8am: Sian Ka'an Tour (full day)
- 15 PM: Return
- 16 PM: SFER IK Uh May (meet on the way)
- 20 PM: Upscale dinner (Hartwood/Arca)
Day 5: Akumal + Yal-Kú + Hotel Zone
- 8am: Akumal (turtles)
- 11:00 AM: Yal-Kú (snorkeling)
- 14 PM: Lunch in Akumal
- 16 PM: Explore the Hotel Zone (walk around, see the hotels)
- 18 PM: Sunset at the beach club
- 20 PM: Farewell dinner
- 22 PM: Tacos at Honorio (tradition!)
Tulum is located on the Yucatan Peninsula in southeastern Mexico, specifically in the state of Quintana Roo.
This coastal city is located approximately 130 km south of Cancun, one of the best-known and most visited cities in the region. The road that connects Cancun to Tulum, Carretera 307, is well signposted and maintained, making the journey between the two cities easy and quick, with an average driving time of 1 hour and 45 minutes.
The drive between Playa del Carmen and Tulum takes approximately 45 minutes. Both cities are connected by the same Highway 307, making it easy to access and travel between them.
How much does it cost to go to Tulum: Flight to Tulum
The price of a trip to Tulum can vary a lot and depends a lot on your travel style. To get to Tulum you first need to fly to Cancun City. If you are planning your trip to Tulum you have to take this into account.
A The ticket to Tulum costs between 2 and 3 thousand reais (This will depend a lot on the dollar exchange rate on the day the ticket is issued). However, you can always wait for promotions, as I myself have managed to get a ticket for 1500 reais.
How to get to Tulum: Cancun to Tulum
Cancun Bus Station
How to get from Cancun to Tulum? The distance from Cancun to Tulum is 130 kilometers. The drive will take about 1 hour and 40 minutes. To get from one place to the other, you must take federal highway 307, which connects Cancun to Tulum.
If you prefer to go by bus, the ADO company has departures from Cancun to Tulum between 5:30 and 22:00. The journey takes approximately two hours. The ticket price is approximately 31 reais. You can catch the bus at the bus terminal in downtown Cancun.
Another option is to use the vans that are located right in front of the terminal. Just look for the “Playa Express” vans. However, be careful. If you have a lot of luggage, it is not recommended, as the vans are very cramped and can get very crowded, especially in the early morning and late afternoon.
How to get to Tulum: Playa del Carmen to Tulum
Playa del Carmen Bus Station
How to get to Tulum from Playa del Carmen? The distance between Playa del Carmen and Tulum is only 65 kilometers away. By car it will take you about 50 minutes, approximately.
To get from Playa del Carmen to Tulum, you must also take federal highway 307 that connects Cancun to Tulum and then just follow the signs to the archaeological site or take the road to Boca Paila to get to the hotels and restaurants.
If you don’t have a vehicle, don’t worry. Our intention is to make it clear to you how to get to Tulum from Playa del Carmen. To do this, you must take a bus from the Playa del Carmen bus station. The company ADO offers trips to Tulum practically every day, every hour, and the ticket will cost approximately 13 reais.
Cool things to do in Tulum: 13 must-see attractions
Now, let's get down to business! I've sorted them by order of importance based on... years living here e getting to know every corner.
There are many and excellent tours in Tulum for all tastes. The range of attractions is wide, so before plan your trip to Tulum, It's best to take a look at the options I've reserved for you, Playa Paraiso is one of them. This way, you can calmly choose what best suits your vibe.
Top 5 Must-See Places (Don't Go Back Without Doing Them)
1 – Mayan Ruins of Tulum ⭐⭐⭐⭐⭐
Nas Tulum ruins This is where you begin to fall in love with the Riviera Maya. The image of El Castillo contrasting with the turquoise sea is THAT photo you've seen a thousand times – and I guarantee it's even better in person.
Why visit at sunrise?
- The park opens at 8:00 AM, but the magic is in arriving at 8:05 AM.
- 80% fewer tourists (most arrive after 10 am)
- Perfect light for photos (no harsh shadows)
- Pleasant temperature (after 11 am it becomes an oven)
Practical information 2025:
- Open Hours: 8am to 17pm (last entry 16:30pm)
- Entrance: MX$ 95 (~R$ 28) + MX$ 60 parking
- Visit duration: 2-3 horas
- Best day: Tuesday to Thursday (avoid weekends)
Site structure:
- El Castillo (the main castle overlooking the sea)
- Temple of the Frescoes (preserved Mayan paintings)
- Temple of the Descending God
- Beach inside the property (it was closed for years, reopened in 2024!)
🎯 Resident strategy: Arrive at 7:45 AM and be one of the first to enter. Go straight to El Castillo, Take photos without anyone around, THEN explore the rest. By 10 am it will already be crowded.
2 – Coba ⭐⭐⭐⭐⭐
As ruins of Coba are one of the most fascinating archaeological sites on the Yucatan Peninsula in Mexico. Located in the middle of the jungle, these ancient Mayan ruins offer a unique insight into the history and culture of this pre-Columbian civilization.
Practical information:
- Entrance: MX$ 95 (~R$ 28)
- Bike rental: MX$ 70 (VERY worth it)
- Distance from Tulum: 45 km (50 min)
- Visit duration: 3-4 horas
- Best time: 8am-10am (after that it gets too hot)
Site structure:
- 5 groups of scattered ruins
- Main: Nohoch Mul Group (the giant pyramid)
- Chumuc Mul Group (ball court)
- Cobá Lagoon and Macanxoc Lagoon (beautiful scenery)
Combine with:
- Cenotes along the way (Cenote Multum-Ha, Cenote Choo-Ha)
- Pueblo de Cobá (have lunch in the pueblo, cheap local food)
If you plan to visit Cobá, it is highly recommended to arrive early, preferably just after the archaeological site opens. This will not only allow you to avoid the crowds, but also the intense midday heat.
3 – Sian Ka'an Biosphere ⭐⭐⭐⭐⭐
This is my favorite place not only in Tulum, but in ALL of Mexico. Seriously!!!!
What is Sian Ka'an?
- Reserve of 500.000 hectares
- UNESCO World Heritage Site since 1987
- "Place where the sky is born" in Mayan
- Ecosystem: mangroves + jungle + lagoons + sea + reefs
What to do:
- Tour through the canals of Muyil (the most popular)
- Spotting dolphins and turtles in Punta Allen
- Watching crocodiles in the Cocodrilo Lagoon
- Sport fishing of tarpon and snook
Muyil Tour – A Unique Experience:
You begin at the rarely visited, special Mayan ruins of Muyil. Then, you descend to the lagoon on a boat trip through the canals that the MAYANS themselves built over 1.000 years ago.
The magic moment: Floating in the "lazy river channel" – you float with a life jacket in a natural channel of crystal-clear freshwater for 20 minutes. The water changes from emerald green to turquoise blue. Indescribable.
Practical information:
- Muyil Tour: MX$ 900-1.200 (~R$ 270-360) – 4-5 hours
- Punta Allen Tour: MX$ 2.500+ (~R$ 750) – full day
- Best time: November to April
- Mild: Swimsuit, towel, waterproof camera, biodegradable sunscreen.
???? Resident experience: I've done this tour 6 times. It has NEVER lost its charm. Floating down the canal is therapeutic – you disconnect from the world. Don't skip this experience.
How to book:
- Tours depart from Tulum in the morning.
- Book in advance (small groups)
- Includes: transportation, equipment, guide, snack
4 - SFER IK Uh May – The Artwork That Will Blow Your Mind ⭐⭐⭐⭐⭐
Look, this is the most Instagrammable spot in Tulum – but it's SO MUCH more than that. It's a sensory experience that will move you.
ATTENTION: There are TWO SFER IK museums.
SFER IK Hotel Zone (next to Azulik Hotel)
- ❌ Smaller, less impressive
- ✅ Free
- ⏱️ 30 minutes is enough
- 📍 On the Tulum-Boca Paila road
SFER IK Uh May (Francisco Uh May) ⭐ THIS IS A MUST-SEE
- ✅ Gigantic, surreal, unforgettable
- 💰 MX$ 700 (~R$ 210)
- ⏱️ Allow 2-3 hours
- 📍 30 km from Tulum (40 min drive)
Why SFER IK Uh May is a must-try:
Imagine a structure of wood and bamboo that grows organically like a giant tree. Meandering walkways, natural light creating dancing shadows, absolute silence broken only by birdsong.
It's organic architecture on the level of Gaudí. It's meditation. It's living art.
What to expect:
- Architecture by the Argentinian Roth (Jorge Eduardo Neira Sterkel)
- Galleries on different levels
- Contemporary art exhibitions (change every 3-4 months)
- Integrated botanical garden
- Meditation areas
- Design store (expensive, but beautiful)
Museum rules:
- 📵 Cell phones allowed, professional cameras prohibited (or pay MX$ 2.000)
- 🤫 Silence is mandatory
- 👟 Wear comfortable shoes (lots of walking)
- 💧 Bring water (not sold inside)
(I.e. Personal experience: I've visited three times. Every time I go back I really enjoy it. I can't explain it, it's a different energy. Go without rushing, sit, observe, feel. It's not just for photos – it's for experiencing.
How to get there: 📍 Francisco Uh May (search on Waze: “SFER IK Uh May”)
- Dirt road for the last 5 km (easy to drive with a normal car)
- There is no public transportation.
- The taxi will charge MX$1.500+ round trip.
Gold tip: Combine this with cenotes in the region (Cenote Nohoch is 15 minutes away).
5 – Grand Cenote Tulum ⭐⭐⭐⭐⭐
Look, I've visited more cenotes in the Riviera Maya than I can remember. Gran Cenote isn't the most beautiful, but it's the most complete and accessible for a first visit.
Why it's special:
- 50% open (amazing natural light) + 50% cave (adventure)
- Crystal clear water that you can see from 30 meters deep.
- Turtles! Many turtles swim with you.
- Stalactites and stalagmites everywhere
- Platform for (controlled) jumps
What NO ONE tells you: After 11 am it becomes chaos. Tours arrive with 50+ people, making it impossible to enjoy the experience. Arrive at 8 AM when it opens. (Seriously, it's worth waking up early).
Practical information 2025:
- Open Hours: 8 am - 17 pm
- Entrance: MX$ 500 (~R$ 150)
- Snorkel rental: MX$ 100 (but bring your own)
- Lockers: MX$50
- Time: About 7,5 hrs in total, 4,5 hrs to go up and 3 to come down 2-3 hours (you'll want to stay)
Important rules:
❌ No chemical sunscreens allowed
❌ No insect repellent allowed
✅ Use only biodegradable sunscreen.
✅ Showering is required before entering.
How to get there:
- 📍 4 km from the center of Tulum on the road to Cobá
- 🚗 By car: 10 minutes
- 🚴 Bike: 25 minutes (super quiet, flat road)
- 🚖 Taxi: MX$ 500 round trip (rip-off)
🤿 Diver hack: If you are a certified diver, do cavern diving at Gran Cenote. It's another level – you enter the underwater galleries. You need to book with a certified operator.
Top 6-10: Experiences That Are Really Worth It
6 – Cenote Labna Ha
Os cenotes are found in abundance on the Cancun-Tulum highway At KM 240, Labna Ha Ecopark Adventures offers its visitors an unparalleled experience by taking a complete expedition through the region's cenotes.
To make the most of your trip, choose to take a tour of the cenotes of the Riviera Maya and discover everything that these fascinating works of nature have to offer. Just click on the button below.
7 – Ziggy Beach
It is located on the Tulum-Boca Paila Highway, at kilometer 75. It is one of the best rated beaches on TripAdvisor. Its crystal clear turquoise waters and its large expanse of sparkling white sand are its main attractions. Here you can enjoy the exclusive beach club, the Ziggy Beach Club.
8 – Calavera Cenote
"Cenote Caveira" – and the name is no coincidence. The 3 entrances, when viewed from above, resemble two eyes and a skull's mouth.
For whom it is:
- adventurers
- Who likes to jump?
- For those who want something less touristy
- For those seeking an authentic experience.
What to expect:
- Open cenote (sunlight enters)
- 3 openings to jump (15 meters, 10 meters, 5 meters)
- Depth: 12-15 meters
- Less touristy than Gran Cenote
- More rustic (authentic) structure
Information:
- Entrance: MX$ 200 (~R$ 60)
- Distance: 2 km from the ruins
- Time: About 7,5 hrs in total, 4,5 hrs to go up and 3 to come down 1-2 horas
- Structure: Basic (simple changing rooms, no restaurant)
Best time: 9am-11am (after that it gets crowded with tours)
⚠️ Important: The jumps are HIGH and REAL. If you're afraid of heights, use the stairs. But if you enjoy adrenaline, it's sensational!
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9 - Cenote Dos Ojos – For Divers and Adventurers
If Gran Cenote is the introduction, Cenote Dos Ojos is the doctorate.
Why "Dos Ojos" (Two Eyes)? There are two entrances that look like eyes when viewed from above. Underwater, everything connects in a gigantic cave system – more than 82 km mapped!
Two experiences in one:
- Snorkeling: Explore the two main lagoons (Ojo Primero and Ojo Segundo).
- Cavern Diving: For certificates, dive into the galleries (INSANO)
Practical information 2025:
- Entrance: MX$ 500 (~R$ 150)
- Scuba diving: MX$ 2.500-3.000 (with guide)
- Open Hours: 8 am - 17 pm
- Distance: 20 km from Tulum (25 min)
What makes it special:
- Visibility of 40+ meters (it seems like the water doesn't even exist)
- Rock formations millions of years old
- Schools of small fish swimming with you.
- Constant temperature of 25°C
Program yourself: Combining Gran Cenote (morning) + Cenote Dos Ojos (afternoon) gives you the perfect cenote day.
🤿 For certified divers: This is ONE of the cenotes for cavern diving. Hire a certified operator. It's an otherworldly experience – you float among stalactites with infinite visibility.
10 – Tankah Bay
For those who don't know, Caleta Tankah is a beach located on the coast of the Riviera Maya, near Tulum, and is known for being one of the most exuberant in the region.
The beach is known as the freshwater pool colder than the sea. To access this wonder you will need to pay approximately 28 reais per person. Children aged 6 to 12 pay 20 reais.
11 – Paradise Beach Tulum
Playa Paraíso carries the distinction of being practically the ONLY completely public beach in Tulum. And believe me, it lives up to its name.
Why it's special:
- Fine, white sand
- Crystal clear turquoise blue water
- View of the Tulum ruins in the background.
- 100% free access
What to expect (in reality):
- Very busy (especially on weekends)
- Seasonal sargassum (May-August)
- Street vendors (they are peaceful)
- Bars and restaurants with average prices
Practical information:
- Access: Always free
- Parking: MX$ 100 (~R$ 30)
- Structure: Bathrooms, showers, chair rentals
- Best time: 7am-9am or after 16pm (less crowded)
🏖️ Realistic expectation: Don't expect a deserted beach. But arriving early or late in the afternoon, you can find your own quiet spot. And the view of the ruins is priceless.
Resident strategy: Arrive at 7:30 am, choose your spot, and enjoy it until 10:00 am. Then, hike up to the ruins (1 km) and end your day there.
12 – Cenote Nohoch – The Secret Cenote ⭐⭐⭐⭐⭐
This cenote is one of the coolest in the region and totally worth it!!!
Why it's special:
- Virtually unknown (very few tourists)
- Spectacular cave system
- Guided tour of the underwater galleries (swimming, no diving)
- Stalactites and stalagmites everywhere
- Absurdly crystal clear water
How it works:
- Entry fee: MX$ 200 (~R$ 60)
- Guided tour of the caves: MX$ 200 (~R$ 60)
- Total: MX$ 400 (~R$ 120)
- Duration: 3-4 hours (you won't want to leave)
Location:
- 15 km from Francisco Uh May
- 45 km from Tulum (1 hour drive)
- Dirt road for the last 8 km (bumpy but manageable)
- What makes it unique: Unlike other cenotes, here you enters the caves with a local guide. who knows the whole system. You swim through narrow galleries, pass through enormous chambers, see rock formations millions of years old.
It's like cave diving, but without needing certification.
Combine with: SFER IK Uh May (they are on the same path)
🤿 My experience: I spent 4 hours there. I entered total zen mode. It's MUCH more special than Gran Cenote or Dos Ojos – but you need a car and the right attitude for adventure.
Punta Allen – An Escape from Mass Tourism
Punta Allen is the southernmost point of the Sian Ka'an Biosphere Reserve. And it's for those who REALLY want to escape.
What to expect:
- Isolated fishing village
- 60 km of dirt road (2 hours from Tulum)
- Deserted beaches
- Fresh lobster caught right then and there
- Zero tourist infrastructure (and that's a GOOD thing)
For whom it is:
✅ Authentic adventurers
✅ For those who want to disconnect (cell phone signal is unstable)
✅ Nature photographers
✅ Sport fishermen
❌ For those seeking comfort
❌ Families with young children
❌ First-time travelers
What to do:
- Watching dolphins (almost guaranteed)
- Spotting turtles and manatees
- Fishing for tarpon and snook
- Snorkeling in virgin reefs
- Eating lobster at a fair price (MX$ 350 = R$ 105)
How to get there:
- A 4x4 vehicle is recommended (but not required).
- Bring water, snacks, and gasoline (there are no gas stations).
- Go early in the morning (return in the afternoon before nightfall).
- Or stay overnight (simple guesthouses, MX$ 800-1.500)
(I.e. Worth it? If you have time to spare and enjoy going off the beaten path, YES. It's Tulum from 20 years ago. Authentic, simple, real.
13 – Photo at the Ahau sculpture in Tulum
That famous sculpture from Instagram. I'll give you the real story about it.
What is it:
- 10-meter sculpture by the South African artist Daniel Popper.
- Created for the Art with Me 2018 festival.
- Permanently installed in Hotel Ahau
- It represents a connection with nature.
The current situation (2025):
- The sculpture was moved INSIDE the hotel.
- Paid entry: MX$ 100 (~R$ 30) per person
- Huge queue (especially 10am-16pm)
- You have 2 minutes for photos.
Worth it?
🤷 It depends on your style:
- If you enjoy Instagram and want that iconic photo: Yes
- If you're looking for authentic experiences: Skip
Best time: 8am-9am (much shorter lines)
???? Sincerely: It's pretty, but not a must-see. If you have extra time and you're in the Hotel Zone, okay. But don't make it a priority.
How to Get Around in Tulum (The Ultimate Guide 2025)
Why You NEED Your Own Transportation
I've already explained that taxis are a rip-off. Now I'll detail ALL the alternatives.
Option 1: Rent a Car (BEST COST-BENEFIT) ⭐⭐⭐⭐⭐
Advantages:
✅ Total freedom
✅ Save R$ 500+ on taxis
✅ Accesses remote cenotes
✅ Goes grocery shopping
✅ Air conditioning (important!)
Actual costs in 2025:
- Basic car: R$ 120-180/day
- Full insurance: R$ 50-80/day (MANDATORY)
- Gasoline: R$ 200-300 for 5 days
- Total 5 days: BRL 1.500-1.800
Where to rent:
- Rental Cars (compare all rental companies)
- Mex Rent a Car (local, good reputation)
- Avoid: Renting at the airport (more expensive)
🚗 I rent with: Rent Cars – Customer service in Portuguese, no tricks, clear insurance policies.
Important rules:
- Full coverage insurance is essential.
- Take a picture of the entire car when you pick it up.
- Full tank on return.
- Brazilian driver's license is valid.
Option 2: Bicycle (ECONOMICAL AND FUN) ⭐⭐⭐⭐
Who it works for:
✅ Accommodation in the city center
✅ Nearby excursions (cenotes less than 5 km away)
✅ Young/adventurous
✅ Budget trip
Costs:
- MX$ 100-150/day (~R$ 30-45)
- MX$ 500/week (~R$ 150)
What you can do by bike:
- Center ↔ Gran Cenote (4 km, 25 min)
- Center ↔ Ruins (3 km, 20 min)
- Center ↔ Playa Paraíso (5 km, 30 min)
- Center ↔ Cenote Calavera (5 km, 30 min)
Where to rent:
- Bike Tulum Rental (downtown)
- Kelly Bike Rental
- Your hostel (many offer this)
🚴 Tip: The Tulum-Boca Paila road (Hotel Zone) has a bike path. It's safe and beautiful. But it's hot – go early in the morning or late in the afternoon.
It doesn't work for:
❌ Cobá (45 km)
❌ SFER IK Uh May (30 km)
❌ Sian Ka'an (50 km+)
Option 3: Scooter (MIDDLE GROUND) ⭐⭐⭐
Advantages:
✅ Faster than a bike
✅ Cheaper than a car
✅ Easy parking
✅ Fun experience
Disadvantages:
❌ Less safe (accidents are common)
❌ Direct sun/rain
❌ Makes it difficult to find distant cenotes
Costs:
- MX$ 500-700/day (~R$ 150-210)
- Gasoline: R$ 50/day
Requirements:
- Valid Brazilian driver's license
- Experience with motorcycles
- Basic insurance (included in the rental price)
⚠️ Security Alert: Scooter accidents are VERY common in Tulum. The roads are bumpy, there's sand on the road, and local drivers drive fast. If you've never ridden a motorcycle, don't start here.
Option 4: Public Transportation ⭐⭐⭐
Where are they going:
- Tulum ↔ Playa del Carmen: MX$35 (~R$10) – 50 min
- Tulum ↔ Cancún: MX$200 (~R$60) – 2h
- Tulum ↔ Ruins: MX$20 (~R$6) – 10 min
How it works:
- White vans with "Playa Express" license plates.
- They leave from Tulum Avenue (main street).
- There are no fixed hours (they leave when they are full).
- Cash payment to the driver
Advantages:
✅ Very cheap
✅ High frequency
✅ Locals use it (authentic experience)
Disadvantages:
❌ Crowded (especially morning/afternoon)
❌ No air conditioning
❌ No room for large luggage
❌ Do not go to cenotes
💡 When to use: Day trip to Playa del Carmen or return from Cancun airport.
Option 5: ADO Bus (Comfortable) ⭐⭐⭐⭐
Main routes:
- Tulum → Cancún: MX$200-300 (~R$60-90)
- Tulum → Playa del Carmen: MX$ 130 (~R$ 40)
- Tulum → Chetumal: MX$212 (~R$65)
- Tulum → Mérida: MX$350 (~R$105)
Advantages:
✅ Strong air conditioning
✅ Comfortable (reclining seats)
✅ Wi-Fi (doesn't always work)
✅ Onboard restroom
How to buy:
- ADO website (booking in advance = discount)
- Ticket window at the bus station
- ADO application
Tulum Bus Station: 📍 Tulum Avenue, corner of Alfa
- 900m from the center
- Luggage storage available
🚌 To the airport: ADO has a direct route from Tulum to Cancun Airport (MX$ 250, 2 hours). Saves you on expensive transfers.
Where to Stay in Tulum: City Center vs. Hotel Zone vs. Aldea Zama
Tulum Center
Why choose:
✅ Best value for money
✅ Dozens of restaurants (R$ 40-100 per dish)
✅ Supermarkets, pharmacies, banks
✅ Bus station (for sightseeing)
✅ Bike/scooter rentals on every corner
✅ Authentic local life
Disadvantages:
❌ It's not pretty (small Mexican town)
❌ Heavy traffic on Tulum Avenue
❌ Transportation needed to the beach (5 km)
❌ Street noise (depends on the hotel)
The proximity of services and the variety of accommodation options, from hostels to more comfortable hotels, make the center an excellent choice for budget travelers and young adventurers.
Aldea Zama – A Sophisticated Option Without Being in a Hotel Zone ⭐⭐⭐⭐
What is it: Planned neighborhood between the city center and the beach (2 km from each). Modern architecture, tree-lined streets, sophisticated yet accessible vibe.
For whom:
✅ Couples without children
✅ For those who want comfort without paying for the Hotel Zone
✅ Digital nomads (many condos have coworking spaces)
Advantages:
- Good restaurants (average price)
- Complete infrastructure (supermarket, pharmacy)
- Safe, clean, organized
- Excellent Wi-Fi
Best hotels:
- Villa Geminis Boutique – R$ 520/night
- Kasa Hotel – R$ 680/night
- Holistika – R$ 890/night (focus on wellness/yoga)
💼 For nomads: Aldea Zama is perfect. Good internet, cafes with coworking spaces, a peaceful environment. Many people stay for 1-3 months.
Tulum Hotel Zone – Only if you're all-inclusive or have a high budget. ⭐⭐
I've already talked about the problems. But to be fair: for whom Looking for exclusivity and has the budget.it may be worth it.
When it pays off:
✅ All-inclusive hotel (no need to leave to eat)
✅ Honeymoon / Special Anniversary
✅ You prioritize aesthetics over practicality.
✅ Budget: R$ 1.500+/day per couple
Best hotels (worth the price):
???? Unique experience:
- Azulik – R$ 2.800+/night
- Without electricity (candles)
- Insane organic architecture
- SFER IK Museum (free)
- Kin Toh Restaurant suspended
- Important: Mixed reviews. Read before you start!
???? Reliable Luxury:
- Be Tulum – R$ 1.800-2.400/night
- Sophisticated hippie chic
- Beautiful pool
- Excellent spa
- Rated 9.3 on Booking.
- Papaya Beach Project – R$ 1.200-1.800/night
- For those who enjoy partying
- famous beach club
- Legendary full moon parties
???? Modern Comfort:
- Ana y Jose Charming Hotel – R$ 1.400/night
- 24 rooms (intimate)
- Excellent restaurant
- First-class spa
⚠️ Important: The hotel zone experiences frequent power outages. Confirm if the hotel has a generator. Check their policy regarding seaweed (many hotels don't clean it daily).
La Veleta – For Long Stays ⭐⭐⭐⭐
What is it: Emerging residential neighborhood. Many expats live here.
For whom:
✅ Stays of 2+ weeks
✅ Digital nomads
✅ For those who want a local experience
✅ Average budget
Advantages:
- Lower prices than Aldea Zama
- Less touristy
- Good local restaurants
- Growing fast (lots of construction)
Rent via Airbnb: Full apartment: R$ 250-400/night (minimum 7 nights)
How Much Does it Cost to Travel to Tulum in 2025? (Detailed Table)
Costs by Traveler Category (5 days / 4 nights)
| Item |
Economic |
Comfortable |
Luxo |
| Airfare |
R$2.500 |
R$3.000 |
R$ 5.000+ |
| Accommodation (4 nights) |
R$720 |
R$2.400 |
R$ 8.000+ |
| Feeding (5 days) |
R$400 |
R$1.000 |
R$ 2.500+ |
| local transport |
R$200 |
R$900 |
R$1.500 |
| Tours/Attractions |
R$600 |
R$1.200 |
R$ 3.000+ |
| Extras (chip, souvenirs) |
R$300 |
R$500 |
R$ 1.000+ |
| TOTAL |
R$4.720 |
R$9.000 |
R$ 21.000+ |
Detailed Breakdown by Category:
???? Budget Traveler (R$ 300-400/day)
Accommodation:
- Hostel private room in the city center: R$ 180/night
Food:
- Coffee: Local bakery R$ 20
- Lunch: Quick meal R$ 35
- Dinner: Tacos/antojitos R$ 40
- Total/day: R$95
Shipping cost:
- Bicycle rental: R$ 30/day
- Collective transport to Playa: R$ 20
- Total/day: R$50
Tours:
- Ruins: R$ 28
- Gran Cenote: R$ 150
- Cenote Calavera: R$ 60
- Playa Paraíso: Free
- Total: R$238
💼 Comfortable Traveler (R$ 800-1.200/day)
Accommodation:
- 3-4 star hotel Aldea Zama: R$ 600/night
Food:
- Coffee: Hotel or coffee shop R$ 50
- Lunch: Good restaurant R$ 100
- Dinner: Mid-to-high-end restaurant R$ 150
- Total/day: R$300
Shipping cost:
- Rental car: R$ 170/day (including insurance)
- Gasoline: R$ 60/day
- Total/day: R$230
Tours:
- All cenotes + guided tours
- Cobá with guide
- Sian Ka'an full tour
- Total: R$1.200
💎 Luxury Traveler (R$ 2.000+/day)
Accommodation:
- Boutique Hotel Zone: R$ 2.000+/night
Food:
- All premium restaurants
- Premium drinks
- Total/day: R$ 500+
Shipping cost:
- Private transfer: R$ 300/day
- Or luxury SUV car: R$ 400/day
Tours:
- Private tours
- Certified diver
- Spa/treatments
- Total: R$ 3.000+
Accommodation in Tulum: Best Hostels, Hotels and Boutique Hotels
Not sure where to stay in Tulum? This picturesque town in the state of Quintana Roo offers a large amount of All-inclusive hotels Boutique Hotels are both beautiful. If you want better prices, you can choose options from... Hotels in downtown Tulum.
They are not cheap hotelsBut the cost-benefit ratio is excellent, because You will be hosted in a way you have never seen before. I assure you!
To find out where to stay in Tulum, we have selected 11 really cool beachfront hotels on Tulum beach.
1 – Maya Tulum Retreat
I have personally stayed at this hotel a few times and I can say as number 1 without any problem. The hotel offers several cabins on the sand and very close to the beach. It used to be simpler, but with the modernization of Tulum it has also evolved and is currently much more sophisticated than it was 6 years ago.
O Maya Hotel Retreat It is located right next to Tulum South Beach and has a breathtaking view. Can you imagine waking up and seeing the sea? Some rooms even have a balcony with an ocean view. And the best part: free Wi-Fi everywhere and parking on the strip.
If you are staying at Maya Hotel Retreat, be sure to book one of the rooms with a balcony facing the sea. The view is simply incredible, especially at sunrise!
2 – Enchanted Tulum
The beach area of Enchanted Tulum It is small but charming and sufficient for the small number of guests. You can reach the beach by walking, passing the outdoor shower and going down some wooden steps.
While all of Tulum's beaches are public, there's less traffic at this spot, where thatched-roof umbrellas and high-quality lounge chairs with thick cushions are available for guests.
If you’re looking for a place to relax and disconnect from your routine, Hotel Encantada Tulum is an excellent option. Don’t forget to enjoy the spa treatments on the beach and the delicious continental breakfast!
3 – The Beach Tulum
The Beach Tulum Hotel is a true oasis in the vibrant Riviera Maya. Located on Tulum’s stunning southern beach, this boutique hotel offers an authentic “barefoot luxury” experience where rustic charm meets modern comfort.
be sure to try a meal at Ziggy's restaurant, which is part of the hotel. It is highly recommended both for the quality of the food and the seaside atmosphere.
4 – Ana y Jose Charming Hotel and Spa
Definitely one of the best hotels in Tulum. This luxurious 24-room boutique hotel, Ana and Jose Charming Hotel and Spa, is located in the hotel zone on Tulum's beachfront, about a 15-minute drive from downtown Tulum and within walking distance of many restaurants and shops along the road.
Experience the cuisine at the hotel's exclusive restaurant. The gastronomic proposal is a combination of traditional recipes with the best local and organic ingredients.
5 – Be Tulum Hotel
O Be Tulum Beach & Spa Resort It is in the most popular area for tourists, according to reviews on the Booking website. For a trip for two, the rating was 9,3, so if you want a romantic trip that includes the perfect hotel on the perfect beach, this is your option.
In addition to enjoying all the high-end amenities, be sure to explore their Mayan healing therapies for a complete rejuvenating experience.
6 – Azulik Tulum
O Azulik Tulum Based on the four elements that give life – water, fire, air (Azulik means blue wind) and earth – the hotel is inspired by a Mayan temple, where the soul and body meet to live a slow-paced experience.
The concept is to enjoy the stay no electricity, no television, no telephone or Wi-Fi in the rooms; guests are encouraged to connect with nature, focusing on ourselves and feeling like people again.
Explore Kin Toh restaurant. Set in wooden nests suspended above the jungle, it offers an unparalleled dining experience with panoramic views of the jungle and sea.
7 – Che Tulum Hostel & Bar
If you don't want to pay too much and don't mind staying a little further away from the beach, Hostel Che Tulum is a great alternative. This excellent hostel is approximately 3 km from the Tulum ruins and 900 meters from Tulum bus station.
If you are a lover of nightlife and local cuisine, after a lively night at Santino, be sure to try the delicious Don Honorio's tacos.
8 – Hotel Chiringuito Tulum
Hotel Chiringuito Tulum is located in a part of the beach that is very popular with tourists (according to Booking reviews).
O Tulum Beach Club is a hotel that combines the Mediterranean atmosphere with the beauty of the Mexican Caribbean Sea. The highlight is the Ocean View Suite with private pool, which allows guests to immerse themselves in a Mediterranean atmosphere while contemplating the wonderful Caribbean Sea.
If you're looking for a unique Tulum experience, consider booking the Ocean View Suite with Private Pool at Chiringuito Tulum.
9 – The Suitcase Tulum
La Valise Tulum is a two-wing property nestled between the shores of the Caribbean Sea and the Mayan jungle, offering a mix of beachfront accommodations and jungle suites.
This hotel stands out for its unique “rolling” beds, which provide stunning views of the Caribbean Sea and palm treetops, creating an ambiance of barefoot luxury. Plus, the hotel is a member of the Small Luxury Hotels of the World, ensuring an exceptional and exclusive experience for its guests.
10 – Papaya Playa Project
Papaya Playa Project is known for its renowned parties (especially on full moon nights) and is the ideal place to stay for people looking to party at night.
Don't miss the opportunity to participate in one of their world famous celebrations under the moonlight. It's a magical experience where you can dance on the beach, under the stars
11 – Playa Esperanza Hotel
Playa Esperanza Hotel is 100 metres from Las Palmas Beach and offers accommodation with a restaurant, free private parking, an outdoor swimming pool and a bar. The hotel also has a top-notch Beach Club (you don't need to be a guest to enjoy it).
Playa Esperanza Tulum is an eco-friendly beachfront hotel located 73 km from Cancun International Airport and just 3 km from Tulum town.
Take advantage of the hotel's proximity to the city of Tulum to explore local attractions and immerse yourself in the region's culture.
Accommodation in Tulum Mexico: Best beachfront resorts
If boutique hotels aren't your thing, you can also opt for a all inclusive hotel in Tulum. Many are not located in the hotel zone of Tulum but on the road between Akumal and Tulum. To make your life easier, I have chosen the best resorts in the region.
1 – Dreams Tulum Resort & Spa
Dreams Tulum Resort & Spa is surrounded by acres of beautiful tropical gardens and jungle, 11 minutes from the Tulum ruins and downtown. Dreams Tulum is a AAA 4-diamond award-winning resort that offers all the benefits of Unlimited-Luxury®, where everything is included.
Dreams Tulum also offers a secluded, adults-only area, with direct access to a swimming pool. There is a children's water park located near the Explorer's Club. The pools are heated from December to March, depending on weather conditions.
2 – Be Tulum Beach & Spa Resort
The Be Tulum is a hotel that stands out for its Hippie Chic approach, combining jungle suites, beachfront villas and Mayan healing therapies. Located in Tulum’s stunning hotel zone, the hotel offers a unique experience of indulgence and well-being.
To better understand the hotel’s commitment to sustainability, explore more about their efforts to maintain a carbon neutral stay. This shows that luxury and sustainability can go hand in hand.
3 – Bahia Principe Grand Tulum – All Inclusive
Located in Akumal, the Bahia Principe Grand Tulum – All Inclusive It also offers an outdoor pool, free Wi-Fi and a spa. The hotel has a tennis court, gym, 9 bars and 4 restaurants.
Guests can enjoy one hour of free activities per day, including paddle surfing, kayaking, tennis, catamaran sailing and diving. Also take advantage of the 24-hour snack bar and international entertainment programs for adults and children.
Restaurants in Tulum: 6 incredible haute cuisine options
There are many options for eating in Tulum. In the destination, you can find excellent restaurants serving Mexican and international food. The good news is that all the restaurants are concentrated on a single avenue (Tulum-Boca Paila Road) which is the same place where all the other restaurants are located. hotels in Tulum.
There is a wide variety, so I have selected some of the best options for you to choose what best suits your style and taste.
Mexico Guide Tip:
Rent a bike and explore everything Tulum has to offer. It’s definitely worth it!
1 – Hartwood
The Hartwood Hartwood is one of the restaurants that put the Caribbean paradise on the country's gastronomic map. The restaurant was founded by the friendly Eric Werner and Mya Henry, two New Yorkers tired of the big city lifestyle. At Hartwood, the catch of the day is the star.
The only “problem” is when making a reservation. Depending on the time of your visit, they only accept reservations made at the time, and you have to wait in line to do so. But you’re on vacation and even though it may seem stressful, it’s worth trying the wonderful food on offer.
Address - Tulum-Boca Paila Road, km 6
2 – Taqueria La Eufemia
Owned by another New Yorker living in Tulum, it has such an eclectic atmosphere that it is difficult to classify, you will find everything from bohemians or retirees to people who look like rockers, but that is not a problem, because in The Eufemia there is room for everyone.
Taquería La Eufemia is a popular spot for both tourists and locals, so it can get busy. Get there early or be patient, it’s worth it!
Address - Tulum-Boca Paila Road, km 10
3 – Gypsy
The Gypsy It's one of those places where you wouldn't be surprised if there were paparazzi at the door. A place where every detail is carefully studied, from the neon sign at the entrance to the photogenic sofas and cushions wrapped in a blanket of palm trees and surrounded by greenery.
Gitano is a favorite spot for celebrities visiting Tulum and the restaurant is the perfect place to people watch.
Address - Tulum-Boca Paila Road, km 7
4 – Ark
With an ideology that follows the principles of garden to table, the menu of Ark pays homage to the native produce with dishes such as raw chayote salad, quail with smoked mole, raw shrimp in citrus yogurt or Yucatan lemon soufflé cake.
They also have a menu of classic cocktails and their signature cocktail, the Chechén, which features blanco tequila, pineapple syrup and orange. Its long wooden tables on gravel, elegant bar stools and attentive service make it a hit.
Address - Tulum-Boca Paila Road, km 7,6
5 - Safari
behind the safari is Luis Aguilar, who before embarking on his own adventure in Tulum, worked at the Tacombi taqueria chain in New York.
Fried cassava is also a highly recommended dish. To drink, the restaurant offers interesting juices and cocktails, such as the Ruby Red, a mix of mezcal, citrus and hibiscus flower.
Address - Tulum-Boca Paila road, km 8 (in front of the Los Lirios hotel)
Local Restaurants in the City Center – Where to Eat Well and Affordably
This is the tip that will save you over R$1.000 on your trip.
The truth about restaurants in Tulum:
- Hotel Zone: Dish R$ 150-300, drink R$ 80-150
- Tulum Center: Dish R$ 40-100, drink R$ 30-60
My favorites in the city center (tested dozens of times):
(I.e. Antojitos La Chiapaneca
- The most authentic tacos in Tulum.
- MX$ 15-25 per taco (~R$ 4-7)
- Atmosphere: Simple, popular, genuine
- Go: Tacos al pastor, cochinita pibil tacos
???? La Estrada Restaurant
- Grilled fish, DIVINE
- Exceptional grilled octopus
- MX$ 180-250 (~R$ 55-75) complete dish
- Best value for money in Tulum
???? Burrito Love
- Giant burritos for MX$120 (~R$36)
- Vegan/vegetarian friendly
- Cool atmosphere, good music.
🍕 Pizzeria La Parrilla
- Authentic Neapolitan pizza
- MX$ 200-280 (~R$ 60-85) large pizza
- Homemade sauce, wood-fired oven
💰 Real comparison: Dinner for 2 in the Hotel Zone = R$ 600-800. In the city center = R$ 150-250. Same quality (sometimes better).
Tips for first-time visitors to Tulum
- Transportation Planning: If you are arriving at Cancun Airport, consider rent a car ou book a direct transfer to Tulum. Public transportation may be less convenient and time-consuming.
- Accommodation: Tulum has a variety of accommodation options, from budget hostels to luxury resorts. Book in advance, especially during peak season.
- Money: Although many places accept credit cards, it is advisable to have Mexican pesos in cash for small purchases, taxis and places that do not accept cards.
- Sunscreen and Insect Repellent: Use biodegradable products to protect local ecosystems, especially if you plan to visit cenotes or nature reserves.
- Clothing and Footwear: Bring light, comfortable clothing, as well as a good pair of sandals or sneakers. A hat and sunglasses are also essential.
- Mayan Ruins: Don't miss the ruins of Tulum, located on the seafront. Arrive early to avoid crowds and the intense midday heat.
- Cenotes: Tulum and its surroundings are famous for cenotes. The Gran Cenote, Cenote Dos Ojos and Cenote Calavera are some of the most popular.
- Food: Sample local cuisine at beachside taquerias and restaurants. Taquería La Eufemia is a popular option for authentic tacos.
- Bikes: Tulum is a bike-friendly city. Consider renting a bike to get around, especially if you’re staying in the hotel zone.
- Respect the Environment: Tulum is known for its natural beauty and conservation efforts. Avoid touching coral while diving, don't leave trash on the beaches, and follow the rules when visiting protected areas.
- Hydration: The weather in Tulum can be hot and humid. Stay hydrated by drinking plenty of water throughout the day.
- Security: Tulum is generally considered a safe city, but as with any tourist destination, it is important to be aware of your belongings andavoid isolated areas at night.
Essential Practical Tips for Your First Trip
What to Pack in Your Suitcase
Documents:
✅ Passport (6 months validity)
✅ Mexican OR American visa
✅ Proof of accommodation (printed)
✅ Travel insurance (print policy)
✅ International credit card + Wise
Clothes:
✅ Lightweight clothing (cotton, linen)
✅ Swimsuit (2-3)
✅ Comfortable flip-flops/sandals
✅ Hiking shoes
✅ Hat/cap (strong sun!)
✅ Sunglasses
✅ Light jacket (air conditioning and bus)
Core items:
✅ Biodegradable sunscreen (mandatory in cenotes)
✅ Repellent
✅ Own snorkel (saves R$ 30-50/day)
✅ Waterproof camera
✅ Reusable bottle
✅ Personal medications
✅ Plug adapter (type A – same as in the US)
❌ It is not necessary:
- Beach towel (hotels/cenotes provide them)
- Lots of laundry (you can wash it easily)
- Hair dryer (high heat, dries quickly)
How to Save Money in Tulum (10 Resident Hacks)
- Buy water at the supermarket. – 20L jug = R$ 6 vs. R$ 12 per 500ml bottle in hotels
- Have a quick lunch All-you-can-eat buffet R$35-50 vs. R$150 at a restaurant.
- Arrive early at the attractions. Ruins and cenotes are cheaper before 10 am (some have early bird tickets).
- Use collectives Tulum-Playa: R$10 vs. taxi: R$300
- Bring your own snorkel. Save R$30-50 per day on rent.
- Buy drinks at the market. Beer is R$6 at the supermarket vs. R$25 at a restaurant.
- Avoid weekends Hotels 30-40% cheaper Mon-Thu
- Pay attention to the exchange rate. Wise Card = best rate (3-5% better than cash)
- Negotiate local tours. – At the bus station, tours are 20-30% cheaper than online.
- Stay in the center Save R$200-400/day on accommodation and food.
💰 Combining them all: Comfortable travel costs drop from R$9.000 to R$6.500-7.000
Where is the Riviera Maya?
A Riviera Maya is a tourist region located in southeastern Mexico, along the Caribbean Sea coast, in the state of Quintana Roo. Stretching for approximately 150 km, this coastal strip begins in the city of Puerto Morelos, to the north, and extends to the city of Punta Allen, to the south.
The boundaries of the Riviera Maya are clearly defined: to the north, it is bordered by Puerto Morelos, which is just a few kilometers south of Cancun. To the south, the region ends at Punta Allen, a small fishing village located in the Sian Ka'an Biosphere Reserve.
Between these two points lies the Riviera Maya. houses several cities and tourist attractions famous, like Playa del Carmen, Tulum and the ecological parks of Xcaret e Xel-Ha.
How to use your cell phone in Tulum Mexico
Best option: Purchase an eSIM before traveling.
- My Chip: Use coupon code “GUIAMEXICO” (15% discount)
- I'm leaving Brazil already connected.
- Unlimited Internet
- R$150-200 for 7-15 days
Alternative: Local SIM card at the airport
- Telcel: MX$500 (~R$150) – 10GB
- AT&T: MX$300 (~R$90) – 5GB
📱 Why have internet: Google Maps (essential!), Uber (not available, but…), search for restaurants, translator, emergencies.
Best Travel Insurance for Tulum
Is it mandatory? Not for Mexico. It needs? YES, HIGHLY RECOMMENDED.
Why:
- The Mexican healthcare system is expensive for tourists.
- Accidents are common (scooter, bike, diving)
- Cancellation coverage
- 24/7 assistance in Portuguese
How much does it cost: R$15-25/day 5 days: BRL 75-125
I recommend: Compare Travel Insurance – compares all insurance companies.
💡 Tip: Does your credit card offer insurance? Read the fine print. It usually only covers it if you pay for the ENTIRE trip with the card.
Final Checklist Before Traveling to Tulum
30 days before:
☐ Passport valid for 6+ months
☐ Mexican/American visa requested
☐ Airline tickets purchased
☐ Hotel booked
☐ Travel insurance purchased
15 days before:
☐ Purchased chip/e-SIM
☐ Wise card activated and with balance
☐ Main tours booked (Sian Ka'an, tours)
☐ Rental car (if renting)
7 days before:
☐ Check-in online for flights
☐ Confirm hotel reservations
☐ List of restaurants/attractions on Google Maps
☐ Download offline maps
☐ Print important documents
1 day before: ☐ Bags packed
If you have any questions or want to know more tips about what to do in Tulum, just leave your comment here. If you prefer, you can write directly to Mexico Guide Instagram which I will answer with great pleasure.
FAQ
The best time to travel to Tulum is from January to March, when temperatures range between 23° and 26°C.
Cancún is luxurious and modern, Playa del Carmen has a beach town vibe, while Tulum is rustic with a Hotel Zone full of beachfront boutique hotels and excellent restaurants.
The price of a bus ticket from Cancun to Tulum is approximately R$62 to R$124. For the best prices, it is recommended to have flexible dates.
The Tulum ruins are located in the city of Tulum, Mexico.
Entrance to the Tulum Archaeological Zone costs 100 Mexican pesos, approximately 5 dollars.
4 or 5 days is enough time for a varied itinerary.
In Tulum, be sure to visit the seaside Mayan ruins and explore the local cenotes.
The flight time to Tulum is approximately 9 hours. Please note that there are no direct flights to Tulum from Brazil. You will need to fly to Cancun first.
As of August 18, 2022, Mexico once again requires Brazilians to have a visa for tourism or business trips. Those who have an American visa are exempt from this visa.
There is no Uber in Tulum.
Tulum means wall in the ancient Mayan language.
In Tulum, the Gran Cenote and Cenote Dos Ojos are popular and must-see options to visit.
In September, Tulum is in the rainy season, with hot and humid weather, but also with fewer tourists and more affordable prices.
ADO buses run from Cancun and the airport to Tulum, with fares ranging from US$9 to US$13 and journey times of around two hours.
Visit the Tulum ruins and nearby beaches, such as Playa Ruinas and Paraíso, or opt for a guided tour that includes ruins, cenotes and the Ahau hotel sculpture.
If you are staying only in the hotel zone, you do not need a car. To explore the region, it is recommended to rent a car.
The Tulum sculpture is located at the Ahau Hotel.
Tulum has a laid-back vibe, ideal for lovers of alternative art and music. The Sfer Ik gallery at the Azulik hotel is a highlight, with impressive works.
The city of Tulum has approximately 30 thousand inhabitants.
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